![]() Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. ![]() The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Startups search for business models while existing companies execute them. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Ask them this question: if you give them your product today for free, are they prepared to install and use it across their department and company? If the answer is no, you have absolutely no customers on your forecast. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time.
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